LOTTERY RETAILER MAPPING SOFTWARE

StoreMapper™ allows Lotteries to easily show their Players ALL the Lottery Retailers in any area of the state they specify. Gives Players exact location information, driving directions, and a store overview of each Retailer

When used as a component of the Retailer Marketplace™ the software will also allow Players to click on any Retailer's location and link to that Retailer's custom webpage.

PRODUCT OBJECTIVES

Enhance the relationship between the Lottery and ALL of their Retailers.

Create a valuable new incentive to become a Lottery Retailer.

Give all Lottery Retailers a new marketing advantage over non-lottery retailers.

Shift marketing paradigm toward SERVICE and INCREASING RETAILER TRAFFIC.

Increase revenues by making it easier for Players to find lottery retailers convenient to their current location and buy Lottery products.

PRODUCT FEATURES

• Accessed via a link on the Lottery's website or within the Lottery's website.

• With initial visit, player enters their current location and specifies a radius area to display lottery retailers. Follow-up visits are automated.

• Options to display simple store messages and/or 'hover ads' when a player passes their cursor over a Retailer's location on the map.

• Map presents detailed street and location information.

• Option to display and print detailed driving directions.

IMPLEMENTATION & BENEFITS

StoreMapper™ only requires a link on the Lottery’s website.

It can be hosted by the Lottery or by RMS.

Gives a non-lottery retailer a valuable reason to become a Lottery Retailer.

Points Lottery Players toward retailers who carry lottery products.

Develops a stronger relationship between the Lottery, the Retailers and the Players.

Gives Lottery Players a valuable benefit and increases traffic and return visits to the Lottery's website.

Creates valuable goodwill with Lottery Retailers.

Provides very valuable co-marketing and sponsorhip revenue opportunites.

Can provide reports to the Lottery and/or the Retailer on Player useage

PRODUCT SUMMARY VIDEO

Please CLICK HERE to see a brief video summary of the StoreMapper™ software.

Also see Frequently Asked Questions.